Join Oway"OWAY is much more than a product. it's a project. An experience."
- Luca Laganà, Founder of Oway
Oway is an AGRICOSMETICA® BRAND which aims to be a beacon of conscious decision making, environmental responsibility, and positive change.
Oway is a range of products that are powerfully effective but also environmentally responsible - a result of every large and small decision we make every single day. Our goal is to inspire salons and individuals to embrace a conscious and responsible lifestyle.
That’s why our production process promises the lowest possible environmental impact by avoiding waste, preserving our natural heritage, and resdesigning every step of the process to be more efficient and virtuous.
It is putting care, conscience and attention in every choice and action, and creating quality products that respect environment and people.
Hover on the icons to discover the values of our AGRICOSMETICA® where the end coincides with the beginning.
We source plants, flowers and medicinal and aromatic shrubs from our Ortofficina estate in Bologna. We farm using the biodynamic method - the healthiest and cleanest, which does not require the use of chemicals - to obtain pure, ultra-effective essential oils, hydrolates and extracts that become active ingredients in Oway treatments.
Our formulas are rich in active organic, biodynamic, upcycled ingredients so that, in the salon and at home, they are used in the right quantities, thus avoiding waste.
Our formulas are packaged in precious, protective and completely recyclable materials. We eliminate plastic, which is highly polluting, unnecessary and superfluous. Instead, we use eco-sustainable paper, wood, metal, cotton, and renewable energy for business processes to reduce the environmental footprint.
Oway is a way of life. It is putting care, conscience and attention in every choice and action, and creating quality products that respect the environment and people.
Blue Tit - a collective of 10 lifestyle salons across all corners of London.
Schou Salon - Spangereid, Norway
