Our intentional approach to business considers the entire product supply chain, from seed to end of life cycle.  We’ve chosen to reduce our footprint as a manufacturer, and we help our salon partners do the same.

‍‍In our commitment to creating a global network of plastic-free salons, we offer concrete solutions, zero-impact tools, natural formulas and non-polluting objects and packaging.

Your decision to incorporate concentrated products and low-impact materials in your salon creates a healthy experience for your guests, who, by embracing these treatments in their daily routines, contribute to reducing their own environmental footprint. 

By choosing a genuinely natural product, eliminating single-use plastic, and recovering materials instead of depleting the world’s scarce natural resources, you’re making choices that produce less pollution, reduce plastic waste in ecosystems, and make a difference.

Oway is an opportunity to set yourself apart: in your salon, in your workplace, and in your daily actions. 

training & Education

Oway training is about more than product knowledge. It’s a discovery of how to live and work more intentionally, more sustainably, and more connected to people and planet.

Our educational experiences include in-salon training, virtual classes with the Oway international creative team, and exclusive events at our headquarters in Bologna, Italy.